Tugs the Tooth Pillow

The Comfort Plush That Makes the Tooth Fairy Visit Extra Magical

Losing a tooth is a big deal — exciting, a little nerve-wracking, and full of big feelings. Tugs is here for all of it. Soft, huggable, and built with a hidden pocket for lost teeth, Tugs keeps kids calm and cozy through the wiggly-tooth wait — and makes sure that precious tooth is safe and ready for the Tooth Fairy when she arrives.

With gentle glow-in-the-dark sparkles that create a soothing fairy glow at night, Tugs turns bedtime into something a little more magical. And with his very own illustrated origin story included, kids don’t just get a plush — they get a friend with a story worth believing in.

Why Kids (and Parents) Love Tugs

• Comfort Plush + Tooth Pillow in One — Soft and huggable with a built-in pocket to keep lost teeth safe for the Tooth Fairy
• Made for Big Feelings & Bedtime Comfort — Helps kids feel calm, brave, and secure during this emotional milestone
• Glow-in-the-Dark Magic — Gentle sparkles create a soothing fairy glow that kids absolutely love at night
• Includes an Illustrated Origin Story — A charming tale about how the Tooth Fairies created Tugs to help children through the wiggly-tooth wait

Turn a simple moment into something kids can believe in — and remember forever.